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Serena Goh Fhen Fhen, appointed on 15 October 2020 and re-designated as Chief Executive Officer on 9 November 2020.
Ms. Serena holds a Bachelor of Business and Finance degree from University of Bolton Manchester, England. She has an excellent track record in developing and leading corporate strategies for local and multinational organisations.
Ms. Serena Goh has established her career in various industry for more than 15 years with vast strategic planning and implementation, process improvement as well as project management. She has served in several position which includes Chief Operations Officer for a local furniture manufacturer as well as a Finance Manager for several multinational corporations.
Tan Ban Tatt, appointed on 9 January 2020. Mr. Tan holds a bachelor of accountancy degree from University Putra Malaysia, Malaysia. He is a member of Malaysia Institute Accountants (MIA) and a fellow member of the Association of Chartered Certified Accountants (ACCA).
Mr. Tan began his career in one of the big four accounting firm in year 2001 to 2004. Thereafter he enhanced his working experience in finance and business as Group Finance Manager in a public listed company in Malaysia. He joined a mid-size audit firm in 2006 and promoted to partner since year 2014 until his departure in May 2016. He was Chief Financial Officer of a public listed company until June 2019. Currently, he is a Practitioner of a Chartered Accounting firm.
Tan Ban Tatt, appointed on 9 January 2020. Mr. Tan holds a bachelor of accountancy degree from University Putra Malaysia, Malaysia. He is a member of Malaysia Institute Accountants (MIA) and a fellow member of the Association of Chartered Certified Accountants (ACCA).
Mr. Tan began his career in one of the big four accounting firm in year 2001 to 2004. Thereafter he enhanced his working experience in finance and business as Group Finance Manager in a public listed company in Malaysia. He joined a mid-size audit firm in 2006 and promoted to partner since year 2014 until his departure in May 2016. He was Chief Financial Officer of a public listed company until June 2019. Currently, he is a Practitioner of a Chartered Accounting firm.
Lim Seng Hock, appointed on 14 February 2020. Mr. Lim Seng Hock is the founder of Stuttgart Parts Centre Sdn. Bhd. (“Stuttgart”) which was incorporated in 1993.The business expanded and the Company diversified over to the international arena and Stuttgart currently acted as the stockists with markets in Europe, USA, Middle East and ASEAN region.
With over 45 years of commercial experience both locally and abroad, Stuttgart had made its mark as a leading importer and exporter in the automotive industries.
Due to his extensive travelling in the course of conducting business, Mr Lim had often been entertained and consulted for his culinary aptitudes over time. His enriched passion for the global gourmet served, lead him into much research and development over the food and beverage sector.
He used to be consulted upon by new and seasons restauranteurs on the concepts, designs, varieties in menu on food and beverages before he ventured into the sources while doing business in Australia at the turn of the millennium and subsequently became the importer and exporter for wholesalers and retailers alike for certain delectable items for the dining tables in preferred restaurants, pubs, private caterings and group supermarkets.
Yeo Boon Ho, appointed on 15 April 2021.
After obtaining his diploma in mechanical engineering from the Federal Institute of Technology in 1990, he started his career as marketing executive in an industryrenowned company, Prestar Industries Berhad (“Prestar”) which deals with steel fabrication and hardware distribution. He then left Prestar and ventured into the security hardware business by establishing his own brand Gere, a brand specialised in ironmongery and architectural products is now a household name for both the consumer market and developers as well.
Mr. Yeo Boon Ho is also the managing director for Dian Be hardware Co. Sdn. Bhd., a hardware retail outlet established in 1979 and in 2003 converted into modern trade DIY outlet that caters to customers seeking quality goods. He has garnered 20 years of experience in marketing and management.